Turn marketing mayhem into measurable momentum

For small teams who are overthinking it, under-resourced, or just sick of the guesswork.

Ways we can work together

Marketing foundations

Need a strategy that isn’t just a slide deck?
Quick, focused engagements that give you the clarity and confidence to move forward.

  • Voice of customer interviews & insights summary

  • Website messaging & positioning refresh

  • Simple, usable marketing plans for growing businesses

Perfect if you need direction, but not a full-time marketer.

Execution support

Need things out the door, like, yesterday?
Hands-on help getting marketing out of your head and into the world.

  • Email & CRM setup or optimization

  • Website & content updates

  • Social media, influencer outreach, content coordination, and more

Ideal for busy founders or small teams stretched thin.

Fractional marketing leadership

Need someone to own marketing so you can stop faking it?
Part-time Head of Marketing support to drive strategy and make sure it gets done right.

  • Planning & roadmap development

  • Team and vendor coordination

  • Go-to-market and campaign oversight

Great for early-stage teams building their first marketing foundation.
3-month minimum commitment.

Who I am

I’ve been doing this for 13+ years - building marketing that actually works across CPG, SaaS, and e-commerce.These days, I work with small teams who are doing everything themselves and know marketing can’t stay on the back burner forever. They’re not looking for fancy frameworks, but someone who knows what to do and actually does it.I’m good at figuring out what matters, spotting what’s missing, and making sure it gets done.Outside of work, you’ll find me writing way-too-detailed Google reviews, watching trashy TV, and making a perfect iced matcha while my toddler demands snacks.

The highlight reel

  • Ran customer interviews and turned them into a report that shaped a full rebrand.

  • Helped a team figure out what actually mattered to their customers and rewrote the messaging to reflect it.

  • Took a multi-team campaign from “we should do this” to fully launched, despite the usual chaos.

  • Set up and cleaned up email flows from scratch. Repeat purchases went up once they actually existed

  • Launched a customer advocacy program with real clients, not paid actors.

  • Created a system for getting and using testimonials. Saw a 12% lift in six months.